Prudential Assurance Malaysia Berhad


Prudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For our 2017 financial half year ended 30 June 2017, we achieved RM741 million in new business sales. New business sales include both life insurance sales and takaful contributions. Takaful products distributed by PAMB’s wealth planners and agents are underwritten by Prudential BSN Takaful Berhad.

As a leading and innovative insurer, PAMB serves the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through our 45 branches and bancassurance distribution partners network nationwide. With more than 1,700 employees, PAMB is committed to helping you achieve your ambitions for a brighter and financially secure future.

PAMB is an indirect wholly owned subsidiary of UK-based Prudential plc. Prudential plc is incorporated in England and Wales, and its affiliated companies constitute one of the world's leading financial services groups serving around 24 million customers and has £635 billion of assets under management (as at 30 June 2017). Prudential plc is listed on the stock exchanges in London, Hong Kong, Singapore and New York.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

Vision and Mission


Our Vision

To be the No. 1 insurer in the hearts and minds of our people and customers.


Our Mission

To provide financial freedom and peace of mind for all Malaysians.

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