Prudence Foundation, IFRC and Cartoon Network team up to launch animated series to educate children on climate change

Kuala Lumpur, 30 September 2023 – Prudence Foundation, the community investment arm of Prudential plc, has launched SAFE STEPS Kids Climate Change, the latest thematic series of the SAFE STEPS Kids programme. Using well-loved cartoon characters such as We Bare Bears and Gumball, the new series aims to teach children about climate change and simple actions they can take to make the planet healthier and safer. The programme was developed in collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC) and Warner Bros. Discovery’s Cartoon Network and will be rolled-out in Malaysia by the Malaysian Red Crescent (MRC).

The series was officially launched in Kuala Lumpur, Malaysia by Yang Berhormat (YB) Tuan Nik Nazmi bin Nik Ahmad, Minister of Natural Resources, Environment and Climate Change and Marc Fancy, Executive Director of Prudence Foundation.

Speaking at the launch event, YB Tuan Nik Nazmi said, “Climate change is an existential issue for both present and future generations. The energy and passion of the young will be crucial in helping the world address its impact. We are pleased to introduce this collaborative effort, which will educate and empower our youth to address and respond to this global challenge by incorporating simple yet impactful actions into their daily lives.”

Prudence Foundation’s mission is to create a better future for vulnerable communities across Prudential’s markets in Asia and Africa by making them safer and more resilient to life’s risks. Climate adaptation is a key focus area for the Foundation where programmes are developed to protect families, communities and economies from the impacts of climate change.

Marc Fancy shared, “Climate change affects all levels of society, especially the vulnerable populations and children. We believe that teaching children about our climate and protecting our environment from a young age is very important to help them develop a sense of responsibility and understanding of the world around them, and how climate change will affect them throughout their lives.

“Cartoons are an effective medium for conveying empathy and understanding. While they are entertaining to watch, they also play a crucial role in shaping opinions, habits and influences for children. Through the SAFE STEPS Kids programme, we hope to be able to educate and empower the younger generation to become valuable contributors to combat climate change.”

SAFE STEPS Kids reaches more than 20 million households everyday via Cartoon Network in Asia. Launched in 2019, previous themes have covered natural disasters, road safety, first aid, and health.

For more information, please visit https://www.safestepskids.com/

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