Prudential Introduces PRUFirst, An Essential First Protection Plan for The Dynamic Lifestyles of
Gen Zs

KUALA LUMPUR, 11 October 2022 – Prudential Assurance Malaysia Berhad (PAMB) is rooting for the bold and independent Gen Zs as they embrace life and its possibilities. With many preferring the flexibility of the gig economy or make a living off their passion, it is important that they are protected early on as making it on their own is not without its challenges.

Additionally, study^[1] has shown young Malaysians aged 25-34 are the least prepared for medical emergencies due to complexity of insurance. PAMB introduces PRUFirst, a solution tailored to be the essential first protection plan for Gen Zs. It starts with a 5-in-1 protection with Medical, Accident, Life/ Total Permanent Disability (TPD) and Payor benefits to protect Gen Zs against the financial impact of unexpected life events.

Ankur Bassi, Chief Officer, Product and Actuarial Services of PAMB, said, “Tailored for young adults aged 19 to 30 years old, PRUFirst is a simple yet comprehensive protection plan which is scalable to meet the requirements of today’s generation who seek holistic, straightforward and convenient solutions. With customisable options to suit their budget and needs, they can safeguard their savings and lifestyle when faced with unexpected events.”

As the nation continues to recover from the pandemic while facing growing inflation, everyone is working harder to stretch the ringgit. Starting at RM135 per month, PRUFirst annual medical coverage starting at RM1.38 million, which Gen Zs will not have to dip into their hard-earned savings or trouble their family financially for any medical treatments.

Should an accident occur, they can receive RM5,000 medical cost reimbursement to cover expenses of treatments and equipment needed to aid recovery. In the event of unfortunate death due to accident, a payout of up to RM100,000 will be payable. Meanwhile, the payor benefit will cover the premiums to ensure continuous protection at no cost if they are diagnosed with critical illness or total permanent disabled.

Eric Wong, Chief Marketing and Partnerships Distribution Officer of PAMB, said, “Whether they are a content creator, entrepreneur or gig worker, Prudential is here to give Gen Zs the freedom and confidence to chase their dream. With a plan as essential as their life’s essentials, PRUFirst will carry them through any health emergencies without compromising their way of life.”

Start the journey with Prudential as a trusted life partner for total health and protection and visit www.prudential.com.my or connect with a Prudential wealth planner for more information.

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^[1] https://pidm.gov.my/pidm2022/media/assets/pdf/PIDM-BIT-Insurance-Report_website.pdf