Find out how we started in 1924, and the achievements that we have accomplished so far.
Read on our significant milestones throughout the years.
Prudential Assurance Malaysia Berhad officially launched in Malaysia.
We introduced the iconic ‘Man from the Pru’ in Malaysia.
We set up PRUhome, a welfare home for underprivileged children.
We established Prudential Corporation Asia, our regional headquarters in Hong Kong.
We were the first life insurer to launch an investment-linked product, which is Prudential Investor Account, a single premium-linked product.
We launched a regular premium-linked product, PRUlink assurance account, which is still a market leader until today.
We signed a Bancassurance partnership with Standard Chartered.
We launched the Prudential Fund Management operation in Malaysia.
We moved to our new Head Office, Menara Prudential, located in the Golden Triangle of Kuala Lumpur City Centre.
We launched Prudential Unit Trusts Berhad, which is currently one of the top 10 Unit Trust companies in Malaysia.
We launched the Prudential Personal Line General Insurance operation for customers to compare our range of personal financial products.
We entered Malaysia’s Shariah-compliant Takaful industry via a joint venture with Bank Simpanan Nasional.
We launched the first universal life plan in the market.
We launched the first multiple crisis cover plan in the market.
We launched Prudential Al-Wara’ Asset Management in Malaysia.
We launched PRUhealth, the first medical plan in the market that pays no claim bonus.
We launched PRUmy child, the first plan in the market that provides coverage during pregnancy and infancy periods.
We won the 2010 Gold Effie Award for PRUmy child marketing campaign.
We achieved RM1 billion in total sales.
We launched PRUkasih, a corporate social responsibility project that empowers the poor in urban areas.
We introduced PRUlife ready, a plan that caters to the needs of young adults.
We signed a strategic alliance with CIMB Bank.
We signed a strategic partnership with United Overseas Bank.
It’s our 88th year in Malaysia!
We launched PRUlink million, an exclusive regular premium investment-linked insurance plan.
We launched PRUmy child Infant Care, the first in the market to cover neo-natal jaundice.
It’s our 90th anniversary in Malaysia!
We pledged RM50mil towards the development of our CSR programme.
We enhanced the coverage for PRUlady, a personalised insurance plan for women.
We introduced PRUvalue med, a medical rider that helps to safeguard you against rising medical costs.
We’re awarded as one of the Top Community Care Companies in Asia.
Awarded the Asia Responsible Entreprenureship Awards 2016 (Social Empowerment Category) for Cha-Ching, our financial education programme for children.
Launched Malaysia's first insurance plan for couples, PRUlife partner.
Recognised as one of Malaysia's strongest insurance brands at the inaugural Malaysia's Strongest Brands Award 2016.
Awarded The Best Financial Education and Awareness Award by Bank Negara Malaysia for creating impactful financial education programmes for children.